For PR management pupils: category of PRtexts and features of utilizing PR articles
Classification of PR texts
After a bit was touched by us on the peculiarities of writing pr texts, it is the right time to explore the sorts of PR articles. Luckily, right here we have been anticipating brand new interesting acquaintances.
- 1. Press announcements. Yes, yes, the old kind press release pertains to the category of image texts. Regular book of information guides can develop an image that is certain an item, service or business.
- The lack of press announcements is the fact that its audience is always extremely tied to the group of interested specialists: it is difficult to imagine a typical citizen whom starts the internet site of his favorite magazine at night after finishing up work, however a profile resource that places pr announcements on the web.
- 2. Interviews. a feature that is pleasant of within the structure of “interview” is the fact that you can individually prepare a “convenient” variety of questions, avoiding any unnecessary subjects. Or especially concentrate on uncomfortable concerns, without looking forward to them (in a more situation that is uncomfortable to be set by opponents.
- Image interview allows you to definitely inform in regards to a person that is specific and in regards to the business, item, service and so forth. PR-copywriting also assumes this format regarding the interviewing, as soon as the concerns when you look at the text foresee the questions that usually arise through the audience.
- 3. Image text. Most often, the writing of image articles will be based upon the answer of some problems that are socially significant defines processes that are interesting to your customers. Types of PR-texts of this kind:
- just How business N built a playground that is new
- the way the employees of business N took part when you look at the Sabbatarian
- business N has purchased equipment that is new permits creating a lot more useful juices
- The management of company N made a decision to subtract 10% for the salary into the Peace Fund
- N group took place that is first town tournaments.
- 4. Biography. This variety of PR-texts should produce an optimistic image of a person that is certain be it a politician, sportsman, singer or other people. Image biographical texts are described as the fact right here, combined with the PR that is usual frequently satisfies his “black” other. As you know, dirtying an individual is constantly easier than whitewashing.
- 5. Analytical (specialist) text. The singularity of image analytical articles is they may well not also mention a particular person, business or service. As an example, you discover on the net overview that is excellent, telling in regards to the development styles of Russian-language services for producing landing pages.
- The materials is lively, appropriate, marketing records in it are generally not very. The only thing that reveals in this text is an evident image “trace” – the signature at the conclusion of this article.
- The leading specialist of landing page creation service “Landing +” for example, ” Ivan Ivanov. The website is so-and-so”.
- it appears to be a trifle, nevertheless the reader currently has a particular impression: “Yeah, if all things are interesting, professional and on the racks, then in this “Landing +” they know a great deal about good landing pages”. As well as in the event that audience will not immediately go right to the web site for the service, he can already have a specific opinion that is positive.
Advantages of choosing PR articles
- everbody knows, nobody might have purchased the writing of PR-texts, if there was indeed no pro from their website. Fortunately, there is certainly. And considerable! Below, we tried to remember the advantages that are main which image materials are respected.
- Relative cheapness. The price of composing a solid pr-text for the net is many times less than the order of advertising on television or producing a video clip. Together with placement of such materials on the internet would be less costly. If it is a question of press announcements, chancesare they could be put at no cost, investing solely on creating content.
- Durability. If you buy airtime on television, purchase a lovely advertising within the media or buy time in the radio, then all actions need a one-time effect. The keeping of PR articles on the web is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the various search engines, which significantly escalates the frequency of mention of brand name (solution, company) on the net. Cumulative effect for action. Well, we must not forget in regards to the development of the “trust” of this web site and visitors that are targeted stumbled on the business’s site from direct links.
- a target audience that is huge. You can write PR-articles on any topic, firmly knowing that they will still meet with their readers today. Profile sites on the Web are enough for materials to locate their market.
- Increased confidence.Unlike advertising articles, which are generally sensed by readers skeptically, PR-texts are interesting to your reader in by themselves. Consequently, the given information occurring in image articles, causes your reader a lot more confidence.
A epilogue that is small
- PR-text is a tool that is really powerful enables you to solve just about any dilemma of image character. Proper utilization of OL articles can perform what you will really maybe not attain, perhaps the most advertising that is expensive.
- Image articles remove the boundaries of this reader’s distrust, which can be the primary and property that is absolutely unique of PR copywriting.